Hello, I’m Andrew.
I’m a B2B copywriter who writes predominantly in the insurance sector here in the UK.
Until recently I specialised in writing emails including email newsletters and content. Then I read an article online which made me think a bit.
A bit more chin rubbing & way too many chocolate bourbons later, I was still pondering.
I recognised the fact that actually, I already write other copy and content for existing clients, nearly all of whom are ‘B2B’
So I’m effectively a B2B copywriter anyway, the difference is that from now on I’ll be writing predominantly for the insurance sector here in the UK.
After all, I have over 20 years experience in insurance, starting out in Reinsurance LMX claims before moving into commercial general insurance broking (with an ill advised foray into life & protection cover some years later) but, moving on swiftly…
I think it is now time to utilise all that experience.
Don’t get me wrong, I’m not forsaking email. I still think email marketing is the single most effective marketing tool there is IF done properly.
But I enjoy writing other forms of copy and content too like website copy/content, ebooks, product descriptions etcetera…
So, if you’re in the general insurance ‘space’ and you need copy and content – online or off – check out what I do and for who…
Or alternatively, send me an email to email@example.com