Do you have customers or do you have clients?
The word customer comes from the Medieval Latin, custumarius, which meant “customs official.” This was adapted into the Anglo-French custumer, which eventually came to also mean “buyer” and “a person with whom one has dealings.”
A customer is defined by the transaction. It is a relationship only in so far as a transaction takes place.
Contrast this with client…
The word client comes from the Latin clientem, meaning “follower.”
This is thought to be a variant of clinare, “to incline, bend.” This means a client is someone who leans on you for advice.
A client is defined by their trusted relationship with you. A client may have one or many transactions with you, but the relationship is lasting.
If you’re in the transaction business, you have customers.
If you’re in the relationship business, you have clients.
Because a good business considers even their single-transaction customers as clients. The business owner and the entire team has the individual’s best interests at heart.
They make decisions that serve the clients, rather than looking to just make financial transactions.
This usually leads to long term relationships with loyal, paying clients who will happily recommend you to their colleagues and peers.
There’s some food for thought for you to ponder over…
Because let’s face it, the one commodity we’re not short of right now is time, are we?
Stay safe everyone.