Morning, I know what you’re thinking, wow, that’s headline’s a bit, you know, clickbaity.
But I stand by it.
I’m not going to beat around the bush. Your email newsletter is/could be/should be (tick as appropriate) your passive silent sales machine.
I don’t care if you sell a service(s) or a product(s) – email sells.
Well that’s not strictly true. The copy I write in those emails is what sells or generates qualified leads for you. Broadly speaking…
If you sell a service – you need qualified leads
If you sell a product – you need more orders/sales.
A daily, weekly or monthly email newsletter can do that very effectively. I would suggest daily. No it isn’t too much, you’d be surprised.
But if your clients or prospects howl too much about the amount of emails you send them, I guess you could switch to weekly. Or ask them.
The key is regular frequent communication. Give them an opportunity to buy from you or at least book a free non-obligatory consultation or try out your special intro offer for your new widget.
You need to be putting something in front of them every day or week, even if it’s content, an info piece like a case study or a video review of the product they’re interested in.
You know the old phrase?
Advertising is salesmanship (multiplied) in print
Technically we’re marketing (services) or selling (products)
But either way, you have an opportunity in these straitened times we’re all in, to have a passive silent sales machine generating leads or more orders/sales for you 24/7
I’ll write the copy, you send them out and count the money.
What’s not to like?
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